Are you a "sissy-fied" marketer?

Marketing Isn't For Sissies written by John M. Prophet

I came across this little gem of an article the other day and thought I should pass it along but before I do, I have to admit, I love the title alone just for the reason that it pretty much says it all--but don't stop with that because there is a wealth of helpful perspective within the article itself for the fledgling or anxious marketer.

Offering seven different thoughts, the article helps you to think of things you may not have thought of before when it comes to marketing-the psychological side of the game per se from a personal perspective.

As Mr. Prophet says, "Consider the challenges ahead. What are you, the author, asking of the buyer? Unlike a piece of jewelry or art which can easily be seen and touched, the essence of a book is neatly tucked away between two covers."

True. So very true. Buyers like to play with their toys before they purchase and that is one of the concepts that separate book marketing from other sales methodology.

I'll leave it at that for now, but please, if you're new to the marketing game or just stuck in a rut between ideas, don't miss this read!

http://www.authorsden.com/visit/viewarticle.asp?AuthorID=4384