POD is a Printing Process NOT a Publisher!

POD is a PRINTING process NOT a PUBLISHING process, no matter what you might be led to believe elsewhere

This informative interview by Ron Pramschufer of WBJB Self Publishing Radio "gets to the bottom of the confusion surrounding the term POD (Print on Demand)" with guest J. Kirby Best, the President of Lightning Source.*

The interview also goes into detail about:

• How "the name has been hijacked by many online Vanity Presses…"
• Why "there are so few actual POD printers..."
• How "a book can appear to be available in thousands of … outlets…"

There's more presented in the audio interview than listed here so if you get a chance, don't miss this great opportunity to hear the truth of the industry straight from the horse's mouth!

The interview can be found at: http://www.wbjbradio.com WBJB Publishing Basics Radio is pod cast weekly at noon on Friday's.

* "Lightning Source is a subsidiary of Ingram Industries, Inc, the owner of one of the largest book wholesalers in the world. Lightning Source services over 2300 publishers including virtually all of the publishers claiming to be 'POD Publishers.'"